Google recently announced an upgrade to the Google Adwords tool for advertisers; Enhanced CPC (http://adwords.blogspot.com/2010/08/increase-roi-conversions-with-enhanced.html) Google is promoting this function as as a way to ‘turbocharge your ROI’. How does it work? In campaigns where you have Conversion Tracking enabled (or you’re importing Google Analytics Goals) you can enable Enhanced CPC. It works for both [...]
Let’s face it, how many people do you know under the age of 40 who don’t use Facebook. Personally I know one and that’s because he’s concerned about online privacy. With the recent changes in privacy settings users are now able to lock their accounts down, so this issue is addressed. Will he be using [...]
Google Image Results has remained the same (or at least without going through major changes) for quite a long time, but now the search engine is rolling out a new interface design and additional functionality. The latest version includes several new features previously seen on Bing Image Search. But you might be asking, what is [...]
Google has long highlighted search terms in the search results (SERPS) using bold text. As with all things Google, this practice is evolving not static and there are no hard and fast rules. Increasingly, Google is also highlighting abbreviations and acronyms not just the exact search terms. For example, a search on “ROI” returns results [...]
UPDATE: Thanks Jaamit http://bit.ly/basSaJ The Times has now been re-indexed in Google, now who said Newspapers were old skool. As the index loss is only half a day the revised figures suggest a reduced cost of £17, 500. While Times Online begin their move to an online charge model following a very public spat with [...]
