Following the negativity surrounding McDonald’s recent hashtag campaign, other worldwide brands must surely be nervous to follow in the fast food giants footsteps and introduce hashtag campaign’s into their social media activity. Last week McDonald’s launched a new marketing initiative on Twitter. The brand encouraged Twitter users to send McDonalds related tweets with the hashtags [...]
The commitment involved when beginning a business blog, makes it all the more important to start on the right footing, by choosing the most appropriate blogging platform. WordPress and Tumblr are two of the biggest contenders for business blog platforms, so below is some information you may want to consider, before beginnning to blog. Benefits of [...]
It’s been all change for the last couple of weeks on Facebook and it looks as though brands and businesses might suffer from this. It used to be that a Facebook fan page was a great place to interact with followers, advertise your brand and do business, but now the changes are having a negative [...]
Some Facts and Figures An info-graphic recently published by BuySellAds.com explores how users are following and interacting with brands across Facebook and Twitter, and which fairs the best. Initially one might think that Twitter is more successful as a tool for knowledge sharing and, what’s more, at high speed. But by monitoring people’s behaviour [...]
As more and more brands are interacting with customers on-line, so too are customers with their brands. It’s becoming more and more important to keep on-line customers happy to maintain a positive on-line presence. Recently customers rallied against HP, who changed their age old recipe to include less salt. A healthy step in the right [...]
