<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>WhyCommunicate? &#187; Opinion</title>
	<atom:link href="http://www.whycommunicate.co.uk/category/blog/opinion/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.whycommunicate.co.uk</link>
	<description>Search and Social Media Marketing Agency &#124; WhyCommunicate?</description>
	<lastBuildDate>Wed, 01 Feb 2012 14:11:14 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Hashtag Campaigns &#8211; Do They Work? &#124; Social Media Blog</title>
		<link>http://www.whycommunicate.co.uk/hashtag-campaigns-do-they-work-social-media-blog/</link>
		<comments>http://www.whycommunicate.co.uk/hashtag-campaigns-do-they-work-social-media-blog/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 14:11:14 +0000</pubDate>
		<dc:creator>Holly</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[How To...]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[hash tag fail]]></category>
		<category><![CDATA[hash tags]]></category>
		<category><![CDATA[mcdonalds]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter campaign]]></category>
		<category><![CDATA[twitter feed]]></category>
		<category><![CDATA[twitter marketing]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=3994</guid>
		<description><![CDATA[Following the negativity surrounding McDonald&#8217;s recent hashtag campaign, other worldwide brands must surely be nervous to follow in the fast food giants footsteps and introduce hashtag campaign&#8217;s into their social media activity. Last week McDonald’s launched a new marketing initiative on Twitter. The brand encouraged Twitter users to send McDonalds related tweets with the hashtags [...]]]></description>
		<wfw:commentRss>http://www.whycommunicate.co.uk/hashtag-campaigns-do-they-work-social-media-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tumblr Vs WordPress For Your Business &#124; Social Media Blog</title>
		<link>http://www.whycommunicate.co.uk/tumblr-vs-wordpress-for-your-business-social-media-blog/</link>
		<comments>http://www.whycommunicate.co.uk/tumblr-vs-wordpress-for-your-business-social-media-blog/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 16:52:37 +0000</pubDate>
		<dc:creator>Holly</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Tumblr]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog optimisim]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business blog]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[tumblr]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[wordpress vs tumblr]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=3712</guid>
		<description><![CDATA[The commitment involved when beginning a business blog, makes it all the more important to start on the right footing, by choosing the most appropriate blogging platform. WordPress and Tumblr are two of the biggest contenders for business blog platforms, so below is some information you may want to consider, before beginnning to blog. Benefits of [...]]]></description>
		<wfw:commentRss>http://www.whycommunicate.co.uk/tumblr-vs-wordpress-for-your-business-social-media-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Changes &amp; How This Will Effect Business Pages &#124; Social Media Strategy</title>
		<link>http://www.whycommunicate.co.uk/facebook-changes-how-this-will-effect-business-pages/</link>
		<comments>http://www.whycommunicate.co.uk/facebook-changes-how-this-will-effect-business-pages/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 15:37:38 +0000</pubDate>
		<dc:creator>Holly</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[businesspage]]></category>
		<category><![CDATA[businessprofile]]></category>
		<category><![CDATA[chnages]]></category>
		<category><![CDATA[Facebook updates]]></category>
		<category><![CDATA[Facebook upgrade]]></category>
		<category><![CDATA[facebookpages]]></category>
		<category><![CDATA[New Facebook]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Social Media marketing]]></category>
		<category><![CDATA[timeline]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=3124</guid>
		<description><![CDATA[It’s been all change for the last couple of weeks on Facebook and it looks as though brands and businesses might suffer from this. It used to be that a Facebook fan page was a great place to interact with followers, advertise your brand and do business, but now the changes are having a negative [...]]]></description>
		<wfw:commentRss>http://www.whycommunicate.co.uk/facebook-changes-how-this-will-effect-business-pages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Loyalty &#8211; Facebook or Twitter? &#124; Social Media Strategy</title>
		<link>http://www.whycommunicate.co.uk/networks-for-building-brand-loyalty-facebook-or-twitter/</link>
		<comments>http://www.whycommunicate.co.uk/networks-for-building-brand-loyalty-facebook-or-twitter/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 10:45:19 +0000</pubDate>
		<dc:creator>fran1</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand keyword]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[Social Media marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[user generated content]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=3023</guid>
		<description><![CDATA[&#160; Some Facts and Figures An info-graphic recently published by BuySellAds.com explores how users are following and interacting with brands across Facebook and Twitter, and which fairs the best. Initially one might think that Twitter is more successful as a tool for knowledge sharing and, what’s more, at high speed. But by monitoring people’s behaviour [...]]]></description>
		<wfw:commentRss>http://www.whycommunicate.co.uk/networks-for-building-brand-loyalty-facebook-or-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media is a Threat to Your Business &#124; Social Media Blog</title>
		<link>http://www.whycommunicate.co.uk/social-media-is-a-threat-to-your-business/</link>
		<comments>http://www.whycommunicate.co.uk/social-media-is-a-threat-to-your-business/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 10:43:13 +0000</pubDate>
		<dc:creator>fran1</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Facebook page]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Social Media marketing]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=3031</guid>
		<description><![CDATA[As more and more brands are interacting with customers on-line, so too are customers with their brands. It’s becoming more and more important to keep on-line customers happy to maintain a positive on-line presence. Recently customers rallied against HP, who changed their age old recipe to include less salt. A healthy step in the right [...]]]></description>
		<wfw:commentRss>http://www.whycommunicate.co.uk/social-media-is-a-threat-to-your-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Case Studies: Intel’s Visual Life Campaign &#124; Social Media Strategy</title>
		<link>http://www.whycommunicate.co.uk/case-studies-intel%e2%80%99s-visual-life-campaign/</link>
		<comments>http://www.whycommunicate.co.uk/case-studies-intel%e2%80%99s-visual-life-campaign/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 11:36:55 +0000</pubDate>
		<dc:creator>fran1</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[Facebook competition]]></category>
		<category><![CDATA[Facebook page]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media competition]]></category>
		<category><![CDATA[Social Media marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video campaign]]></category>
		<category><![CDATA[visitor data]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=2972</guid>
		<description><![CDATA[An Overview &#8211; Intels Visual Life Campaign Intel began rolling out their campaign in January of this year, with a video involving popular fashion blogger and photographer, Scott Schumann, discussing the technology he uses to live his “Visual Life” ( the term coined by Intel). The video was then embedded into his blog, which in [...]]]></description>
		<wfw:commentRss>http://www.whycommunicate.co.uk/case-studies-intel%e2%80%99s-visual-life-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Be Yourself&#8221; Expressing Yourself Online &#124; Social Media Blog</title>
		<link>http://www.whycommunicate.co.uk/%e2%80%9cbe-yourself%e2%80%9d-expressing-yourself-online/</link>
		<comments>http://www.whycommunicate.co.uk/%e2%80%9cbe-yourself%e2%80%9d-expressing-yourself-online/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 17:01:04 +0000</pubDate>
		<dc:creator>fran1</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook competition]]></category>
		<category><![CDATA[Facebook page]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[likes]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media competition]]></category>
		<category><![CDATA[Social Media marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=2853</guid>
		<description><![CDATA[It seems you can’t open a paper in the morning without reading another name and shame story regarding inappropriate usage of social media. More recently Tory Councillor Jodie Jones has been criticised for her Facebook profile, containing less than saintly photos &#8211; including one depicting Jones clutching numerous bottles of alcohol, decked out in rabbit [...]]]></description>
		<wfw:commentRss>http://www.whycommunicate.co.uk/%e2%80%9cbe-yourself%e2%80%9d-expressing-yourself-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile – the way of the future &#124; Social Media Blog</title>
		<link>http://www.whycommunicate.co.uk/mobile-%e2%80%93-the-way-of-the-future/</link>
		<comments>http://www.whycommunicate.co.uk/mobile-%e2%80%93-the-way-of-the-future/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 16:44:14 +0000</pubDate>
		<dc:creator>fran1</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[Facebook page]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[Link building]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[social media competition]]></category>
		<category><![CDATA[Social Media marketing]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[visitor data]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=2876</guid>
		<description><![CDATA[So, your social media strategy is running smoothly and you’re feeing pretty happy? Your Facebook fans are interacting on your page, you’re getting a few re-tweets every day and even your B2B networking on LinkedIn is going with a swing? Well, if all of this is taking place on each social network’s main interface, then [...]]]></description>
		<wfw:commentRss>http://www.whycommunicate.co.uk/mobile-%e2%80%93-the-way-of-the-future/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Book Review: &#8216;This Is Social Media&#8217; by Guy Clapperton</title>
		<link>http://www.whycommunicate.co.uk/book-review-this-is-social-media-by-guy-clapperton/</link>
		<comments>http://www.whycommunicate.co.uk/book-review-this-is-social-media-by-guy-clapperton/#comments</comments>
		<pubDate>Tue, 06 Sep 2011 16:27:08 +0000</pubDate>
		<dc:creator>fran1</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[bookreview]]></category>
		<category><![CDATA[Facebook page]]></category>
		<category><![CDATA[likes]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[social media competition]]></category>
		<category><![CDATA[Social Media marketing]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=2836</guid>
		<description><![CDATA[&#8216;This Is Social Media&#8217; By Guy Clapperton Capstone (27 Oct 2009) ‘This is Social Media’ is a fairly compact and easily accessible book with a colourful, light-hearted design, that not only sets the tone for the book, but also mimics it’s subject matter; the silhouetted bird illustrations can only make you think of Twitter. One [...]]]></description>
		<wfw:commentRss>http://www.whycommunicate.co.uk/book-review-this-is-social-media-by-guy-clapperton/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five must-do&#8217;s for email marketing &#124; Digital Marketing Strategy</title>
		<link>http://www.whycommunicate.co.uk/five-must-dos-for-email-marketing/</link>
		<comments>http://www.whycommunicate.co.uk/five-must-dos-for-email-marketing/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 15:59:11 +0000</pubDate>
		<dc:creator>fran1</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[How To...]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branded keyword ppc]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media marketing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=2801</guid>
		<description><![CDATA[Email marketing is a valuable form of marketing that can be segmented, tailored and targeted to different audiences. This process of sending communications via email is one that is used by the majority of businesses.  In fact, between 2004 and 2010, the value of email marketing increased by 300% from £120m to £336m. For those [...]]]></description>
		<wfw:commentRss>http://www.whycommunicate.co.uk/five-must-dos-for-email-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

