Case Studies: Intel’s Visual Life Campaign | Social Media Strategy

An Overview – Intels Visual Life Campaign Intel began rolling out their campaign in January of this year, with a video involving popular fashion blogger and photographer, Scott Schumann, discussing the technology he uses to live his “Visual Life” ( the term coined by Intel). The video was then embedded into his blog, which in [...]

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“Be Yourself” Expressing Yourself Online | Social Media Blog

It seems you can’t open a paper in the morning without reading another name and shame story regarding inappropriate usage of social media. More recently Tory Councillor Jodie Jones has been criticised for her Facebook profile, containing less than saintly photos – including one depicting Jones clutching numerous bottles of alcohol, decked out in rabbit [...]

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Mobile – the way of the future | Social Media Blog

So, your social media strategy is running smoothly and you’re feeing pretty happy? Your Facebook fans are interacting on your page, you’re getting a few re-tweets every day and even your B2B networking on LinkedIn is going with a swing? Well, if all of this is taking place on each social network’s main interface, then [...]

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Book Review: ‘This Is Social Media’ by Guy Clapperton

‘This Is Social Media’ By Guy Clapperton Capstone (27 Oct 2009) ‘This is Social Media’ is a fairly compact and easily accessible book with a colourful, light-hearted design, that not only sets the tone for the book, but also mimics it’s subject matter; the silhouetted bird illustrations can only make you think of Twitter. One [...]

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Five must-do’s for email marketing | Digital Marketing Strategy

Email marketing is a valuable form of marketing that can be segmented, tailored and targeted to different audiences. This process of sending communications via email is one that is used by the majority of businesses.  In fact, between 2004 and 2010, the value of email marketing increased by 300% from £120m to £336m. For those [...]

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