In many ways, social media has changed the face of business, and more importantly, how businesses connect with their customers. By entering its customers’ social circles, businesses can hope to become a trusted brand for goods and services, and thus harnessing the power of social selling. But it’s not as easy as it sounds, and [...]
Google Blogger to Follow Twitter in Censorship Changes Following the extensive coverage of Twitter’s announcement to introduce censorships in certain countries, it now seems Google’s blogging platform Blogger will be following suite. On Google’s support page for the Blogger platform, a category entitled “Why does my blog redirect to a country-specific URL?”, updated on January [...]
Following the negativity surrounding McDonald’s recent hashtag campaign, other worldwide brands must surely be nervous to follow in the fast food giants footsteps and introduce hashtag campaign’s into their social media activity. Last week McDonald’s launched a new marketing initiative on Twitter. The brand encouraged Twitter users to send McDonalds related tweets with the hashtags [...]
Google Announces Privacy Changes Google made some changes to its privacy policies announced on the 24th. It let users know it will be combining data from all of its services, from search to email to photos. This will give Google a much more detailed picture of its users, allowing it to deliver more relevant services, [...]
For a social networking site which is still invite-only, Pinterest has managed to gain over 6 million monthly users to date, and receives millions of hits weekly. It’s been described as one of the hottest niche social networks available today, and is typically a place for bloggers and crafters to create virtual ‘mood boards’ and [...]
