Over time we have taken over many Adwords accounts and seen the same mistakes made by advertisers. They’re easy to make & the system’s designed to make it so. Adwords has seen many enhancements and grown ever more complex since the early days but there are certain classic pitfalls that remain constant. In this short [...]
This is a post about Google Adwords new feature ad rotation.
In this article you find all information regarding brand ppc (pay per click) and why you should use it in your campaign.
The iconic Duracell bunny advertisements were originally launched in 1973, a long time before a rival bunny, by Energizer came on the scene. In the UK and Australia, nobody remembers the Energizer bunny now, but in the US it’s the other way around. When Duracell’s trademark ran out, Energizer jumped in and 115 advertisements later, [...]
There are many things in life best outsourced to experts, take dry cleaning or building a car for example, while theoretically you could give them a go, realistically they’re areas best left to specialists for reasons of expertise, time, safety and cost. The same applies in the world of pay-per-click. PPC is increasingly an area [...]
