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	<title>WhyCommunicate? &#187; PPC</title>
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	<description>Search and Social Media Marketing Agency &#124; WhyCommunicate?</description>
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		<title>How to avoid Classic Adwords Mistakes &#8211; Part 1</title>
		<link>http://www.whycommunicate.co.uk/how-to-avoid-classic-adwords-mistakes-part-1/</link>
		<comments>http://www.whycommunicate.co.uk/how-to-avoid-classic-adwords-mistakes-part-1/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 14:11:34 +0000</pubDate>
		<dc:creator>ruth1</dc:creator>
				<category><![CDATA[How To...]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[pay per click]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=1917</guid>
		<description><![CDATA[Over time we have taken over many Adwords accounts and seen the same mistakes made by advertisers. They’re easy to make &#038; the system’s designed to make it so. Adwords has seen many enhancements and grown ever more complex since the early days but there are certain classic pitfalls that remain constant. In this short [...]]]></description>
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		<title>Adwords Ad Rotation: what&#8217;s the best option?</title>
		<link>http://www.whycommunicate.co.uk/adwords-ad-rotation-whats-the-best-option/</link>
		<comments>http://www.whycommunicate.co.uk/adwords-ad-rotation-whats-the-best-option/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 17:03:28 +0000</pubDate>
		<dc:creator>ruth1</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ad rotation]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[cpa]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[ctr]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[pay per click]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=1605</guid>
		<description><![CDATA[This is a post about Google Adwords new feature ad rotation.]]></description>
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		<title>Should I bid on my brand phrase on Google et al</title>
		<link>http://www.whycommunicate.co.uk/should-i-bid-on-my-brand-phrase-on-google-et-al/</link>
		<comments>http://www.whycommunicate.co.uk/should-i-bid-on-my-brand-phrase-on-google-et-al/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 14:46:47 +0000</pubDate>
		<dc:creator>ruth1</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand keyword]]></category>
		<category><![CDATA[brand ppc]]></category>
		<category><![CDATA[branded keyword ppc]]></category>
		<category><![CDATA[branded keywords]]></category>
		<category><![CDATA[branded ppc]]></category>
		<category><![CDATA[pay per click]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=1487</guid>
		<description><![CDATA[In this article you find all information regarding brand ppc (pay per click) and why you should use it in your campaign.]]></description>
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		<title>PPC is like the Duracell Bunny</title>
		<link>http://www.whycommunicate.co.uk/ppc-is-like-the-duracell-bunny/</link>
		<comments>http://www.whycommunicate.co.uk/ppc-is-like-the-duracell-bunny/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 15:06:55 +0000</pubDate>
		<dc:creator>Garry</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=435</guid>
		<description><![CDATA[The iconic Duracell bunny advertisements were originally launched in 1973, a long time before a rival bunny, by Energizer came on the scene. In the UK and Australia, nobody remembers the Energizer bunny now, but in the US it’s the other way around. When Duracell’s trademark ran out, Energizer jumped in and 115 advertisements later, [...]]]></description>
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		<title>PPC – Don’t try this at home!</title>
		<link>http://www.whycommunicate.co.uk/ppc-don%e2%80%99t-try-this-at-home/</link>
		<comments>http://www.whycommunicate.co.uk/ppc-don%e2%80%99t-try-this-at-home/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 12:08:53 +0000</pubDate>
		<dc:creator>Garry</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[pay per click]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=398</guid>
		<description><![CDATA[There are many things in life best outsourced to experts, take dry cleaning or building a car for example, while theoretically you could give them a go, realistically they’re areas best left to specialists for reasons of expertise, time, safety and cost. The same applies in the world of pay-per-click. PPC is increasingly an area [...]]]></description>
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		<title>Does position effect online conversion?</title>
		<link>http://www.whycommunicate.co.uk/does-position-effect-online-conversion/</link>
		<comments>http://www.whycommunicate.co.uk/does-position-effect-online-conversion/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 11:14:38 +0000</pubDate>
		<dc:creator>Garry</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[pay per click]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=404</guid>
		<description><![CDATA[Chief Google economist Hal Varian stirred up debate on Google and econsultancy forums with his comments about conversion rates not being affected by ad position. While Google’s statistical model shows that generally there’s a less than 5% variation in conversion rates across the first 11 ads, reactions from industry watchers suggest that these figures really [...]]]></description>
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