Following the negativity surrounding McDonald’s recent hashtag campaign, other worldwide brands must surely be nervous to follow in the fast food giants footsteps and introduce hashtag campaign’s into their social media activity. Last week McDonald’s launched a new marketing initiative on Twitter. The brand encouraged Twitter users to send McDonalds related tweets with the hashtags [...]
Google Announces Privacy Changes Google made some changes to its privacy policies announced on the 24th. It let users know it will be combining data from all of its services, from search to email to photos. This will give Google a much more detailed picture of its users, allowing it to deliver more relevant services, [...]
For a social networking site which is still invite-only, Pinterest has managed to gain over 6 million monthly users to date, and receives millions of hits weekly. It’s been described as one of the hottest niche social networks available today, and is typically a place for bloggers and crafters to create virtual ‘mood boards’ and [...]
How to Respond to Negative Feedback on Social Media There is no denying the recent change in how consumers communicate with a brand, and this is primarily due to social media. Customers can now visibly connect with their favourite (or even least favourite ) brand through social media, by leaving comments, questions and complaints on [...]
Activity Feed: This is a relatively new feature, where by you can view the recent activity of the people you follow such as any favorites, follows or retweets, plus it introduces you to new users that are carrying out similar activity to who you follow. Avatar: Can be an image used on Twitter, which appears [...]
