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	<title>London Online Marketing Specialists - WhyCommunicate?</title>
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		<title>PPC is like the Duracell Bunny</title>
		<link>http://www.whycommunicate.co.uk/ppc-is-like-the-duracell-bunny/</link>
		<comments>http://www.whycommunicate.co.uk/ppc-is-like-the-duracell-bunny/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 15:06:55 +0000</pubDate>
		<dc:creator>Garry</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=435</guid>
		<description><![CDATA[The iconic Duracell bunny advertisements were originally launched in 1973, a long time before a rival bunny, by Energizer came on the scene. In the UK and Australia, nobody remembers the Energizer bunny now, but in the US it’s the other way around. When Duracell’s trademark ran out, Energizer jumped in and 115 advertisements later, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Royal Mail, what are they doing?!?</title>
		<link>http://www.whycommunicate.co.uk/royal-mail-strike-again/</link>
		<comments>http://www.whycommunicate.co.uk/royal-mail-strike-again/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 13:37:35 +0000</pubDate>
		<dc:creator>Garry</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=424</guid>
		<description><![CDATA[So if I’ve got this right, Royal Mail workers, in the teeth of a recession, in an industry with increasing competition and in the run up to a critical trading period for its fast disappearing customers, is going on strike, again.
The last time, all of two years ago, Royal Mail lost an £8 million contract [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Anyone looking for a new door, check the reviews!!</title>
		<link>http://www.whycommunicate.co.uk/anyone-looking-for-a-new-door-check-the-reviews/</link>
		<comments>http://www.whycommunicate.co.uk/anyone-looking-for-a-new-door-check-the-reviews/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 13:34:37 +0000</pubDate>
		<dc:creator>Garry</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[user generated content]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=421</guid>
		<description><![CDATA[Word of mouth marketing has been the stock in trade of local builders since, well, probably since anyone started building anything.
Inevitably you end up asking your neighbours who built their extension, and if they’re happy with it, you ask the builder to do the same for you, only maybe slightly bigger.
We’ve been renovating a property [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Boiling customers</title>
		<link>http://www.whycommunicate.co.uk/boiling-customers/</link>
		<comments>http://www.whycommunicate.co.uk/boiling-customers/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 13:25:04 +0000</pubDate>
		<dc:creator>Garry</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=413</guid>
		<description><![CDATA[Trendstream’s recent research evidenced what we’d long suspected &#8211; that one of the best ways of improving brand image is to interact with customers online. And not by a small degree either – a 29% increase in reputation on average.
Flip this round and it’s easy to understand the effect failing to interact well with customers [...]]]></description>
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		<title>Monitor or be damned</title>
		<link>http://www.whycommunicate.co.uk/monitor-or-be-damned/</link>
		<comments>http://www.whycommunicate.co.uk/monitor-or-be-damned/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 12:58:02 +0000</pubDate>
		<dc:creator>Garry</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=402</guid>
		<description><![CDATA[Online monitoring is now firmly on many brands’ radar but opinions on how it should be implemented remain divided. Take for example, The Mail’s decision to stop moderating its forum recently; NMA’s readers are almost equally split (52%/48%) on whether this is a good or bad thing.
The confusion continues when it comes to which department [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Carry on (line) Abroad</title>
		<link>http://www.whycommunicate.co.uk/400/</link>
		<comments>http://www.whycommunicate.co.uk/400/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 12:32:07 +0000</pubDate>
		<dc:creator>Garry</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[ecommerce]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=400</guid>
		<description><![CDATA[It’s the season for cultural stereotyping. As legions of Brits head over the channel, we’ll once again hear stories of how rude foreigners can be &#8211; especially if you ask them a simple question slowly and loudly in English.
It’s not really our fault, because English is the world’s favourite language   we’ve been tricked [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>PPC – Don’t try this at home!</title>
		<link>http://www.whycommunicate.co.uk/ppc-%e2%80%93-don%e2%80%99t-try-this-at-home/</link>
		<comments>http://www.whycommunicate.co.uk/ppc-%e2%80%93-don%e2%80%99t-try-this-at-home/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 12:08:53 +0000</pubDate>
		<dc:creator>Garry</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[pay per click]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=398</guid>
		<description><![CDATA[There are many things in life best outsourced to experts, take dry cleaning or building a car for example, while theoretically you could give them a go, realistically they’re areas best left to specialists for reasons of expertise, time, safety and cost.
The same applies in the world of pay-per-click. PPC is increasingly an area retailers [...]]]></description>
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		<title>Croc shoe phenomenon, why?!?</title>
		<link>http://www.whycommunicate.co.uk/croc-shoe-phenomenon-why/</link>
		<comments>http://www.whycommunicate.co.uk/croc-shoe-phenomenon-why/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 11:51:54 +0000</pubDate>
		<dc:creator>Garry</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ecommerce]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=392</guid>
		<description><![CDATA[With summer holidays upon us, the global phenomenon that was croc shoes will be in luminous evidence in beaches and resorts across the world though its star is in decline if you read the business press – one analyst described the company as ‘zombie like’ – dead but doesn’t know it yet.
As Helen Rumbelow pointed [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Something counter intuitive is happening on our e-commerce site</title>
		<link>http://www.whycommunicate.co.uk/hello-world/</link>
		<comments>http://www.whycommunicate.co.uk/hello-world/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 13:12:30 +0000</pubDate>
		<dc:creator>Garry</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ecommerce]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=1</guid>
		<description><![CDATA[Something counter intuitive is happening on our e-commerce site
A bit of background: our site (selling reading glasses) is essentially a test bed for assessing e-commerce optimising software before we recommend it to clients.
Although it’s not a fully fledged commercial website, we attract enough customers to make some useful discoveries, for example that customers often don’t [...]]]></description>
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		<item>
		<title>Google’s big white onion</title>
		<link>http://www.whycommunicate.co.uk/google%e2%80%99s-big-white-onion/</link>
		<comments>http://www.whycommunicate.co.uk/google%e2%80%99s-big-white-onion/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 13:27:21 +0000</pubDate>
		<dc:creator>Garry</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.whycommunicate.co.uk/?p=415</guid>
		<description><![CDATA[Often it’s the things you see every day that you don’t notice changing, your face in the mirror, the length of the grass and then all of a sudden you’re an old man pushing a lawnmower.
Where am I going with this? Other than into a scary future, well Google. Noticed anything different lately? Probably, like [...]]]></description>
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