UPDATE: Thanks Jaamit http://bit.ly/basSaJ The Times has now been re-indexed in Google, now who said Newspapers were old skool.
As the index loss is only half a day the revised figures suggest a reduced cost of £17, 500.
While Times Online begin their move to an online charge model following a very public spat with Google, it’s been revealed that Google has removed the paper from its all important news index.
Effectively this means Times Online will no longer receive any organic traffic from Google representing around 90% of their overall organic traffic, bearing in mind the respective market shares of Bing, Yahoo! Et al.
The monetary value of this loss of organic traffic could be significant if you consider the effect on Times Online’s online advertising revenue.
Times Online received 7.1 million browsers in March 2010*. If we assume that of this percentage only 20% comes from organic search traffic then this could amount to over 1.4 million browsers. Let’s assume that an average browser views 10 pages and visits the site 4 times a month this equates to nearly 57 million page impressions a month.
If the primary income from these page impressions is advertising and this is sold at £15 per 1000 page impressions then the revenue lost would be in the region of £850,000 per month.
These calculations obviously make several assumptions. Times Online tends to run two ads per page so this figure could easily be increased to £1.7 million a month.
Interestingly this equates to a just over a pound per browser, which just so happens to be the daily charge to online subscribers.
One thing is for sure, Rupert Murdoch has probably done his sums.
*Source ABCe
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