The Perfect Social Media Management Choice for Paula.
Introduction
WhyCommunicate? were engaged by Paula’s Choice to manage its online search and social media marketing activities in the UK following a three way pitch.
Paulas Choice UK
Brief/objectives
To develop an integrated search and social media marketing and management plan based on opportunities and weaknesses of competitors that would in turn generate strength in the Paula’s Choice brand. To then create brand awareness and social network engagement in the United Kingdom through effective social media and targeting.
As with any winning strategy, WhyCommunicate? made sure that Paula’s Choice had the best possible chance of success by conducting a social media audit and situation analysis. Our social media expertise then allowed us to select the most appropriate mechanisms to achieve their objectives at the lowest possible cost.
The best approach for Paula’s Choice was to create a UK presence on Facebook and Twitter targeting their specific audience combined with blogger engagement. From account set-up, monitoring and optimisation through to day to day management of the social networks, Why Communicate? continues to identify the best opportunities for Paula’s Choice in the competitive cosmetics industry.
Results
The social media campaign has been a success. In addition to the social media objectives being met, constant campaign analysis and monitoring have provided valuable insights for Paula’s Choice and the brand now enjoys greater visibility on and offline as a result. In addition to social media development, there have been huge sales increases and a massive jump in beauty blogger reviews as the social media efforts continue to spread their influence.
Paula’s choice were impressed with the flexibility, account management and client care offered and additional PR opportunities that were generated. They continue to use Why Communicate? for their UK search and social media activities.
Paula’s Choice is a leading US make-up and skincare company that uses the very best ingredients and state-of-the-art formulas developed by world renowned beauty expert, Paula Begoun. It has recently launched operations in Europe through a base in The Netherlands.
Call WhyCommunicate? today on 0845 652 0356 to discuss how we can create and manage social media campaigns that deliver the results you need.
“We did not hesitate to choose WhyCommunicate to work with. They stick to their commitments and deadlines and we have already seen many positive changes including mid double digit growth in sales. We look forward to a long and successful relationship.” - Paula’s Choice