WhyCommunicate? helps take the weight off LighterLife
The weightloss marketplace is one of the most competitive online. LighterLife has been in the market for several years but online had been a channel that until recently was not utilised as well as it could be.
WhyCommunicate? took over the pay per click management activities from the incumbent agency with a target to reduce both the cost per lead and cost per click without reducing the overall leads.
Results
- 1700% return on investment
- Reduction is average cost per lead of over 300%
- Growth of spend online by over 50% as a result
