What is Conversion Rate Analysis?
Ultimately, if you spend enough money on marketing and promotion, you will get results. These results may be sales of a tangible product, leads, downloads, etc… However, are you really getting enough “bang for your buck”? It’s common practice to focus on the result delivered by your various marketing activities, to the detriment of understanding the impact that your website has on these. Conversion Analysis ties these together and looks at the impact, based on a combined approach.
Conversion Analysis Tools
There are many tools on the market that provide fantastic insight in to the statistical performance of your marketing activities and website. However, it’s clear that statistics don’t tell the whole story. Relying purely on these tools can indeed improve conversion rate, but the key to the success of these is the human knowledge and experience of delivering multiple, successful Conversion Rate Analysis campaigns. For example, a recent conversion rate campaign for a website targeting customers over the age of 45 delivered significant improvement in conversion rate by identifying a preference for customers to purchase via the telephone.
Our Approach
The secret to Conversion Rate Optimisation and Improvement is understanding how your customers respond to your marketing and your website. As an example, unlike a shop, a website has many points of entry – all of which are important to its success. Often, this is forgotten in the drive to deliver direct traffic and, as a result, impacts on sales. WhyCommunicate? focuses on the following key areas as part of our Conversion Rate Analysis and Improvements:
• Type of Marketing Activity
• Landing Page Analysis and Optimisation
• Signposting
• A/B and Multi-Variable Testing
• Customer Surveys and Feedback
• Content Optimisation
• Communications Analysis
• Secret Shopping
• Creative Influence
Conversion Rate Experts
Find out how we help our customers to get more “bang for their buck” by contacting us today.
