Auditing your Social Media, PPC, SEO and Google Analytics
Why Audit?
Our experience suggests many reasons including competitive positioning, best practice, agency review, procurement and insight. Ultimately though every business has different drivers. The common requirement is insight.
What types of audits do you provide?
WhyCommunicate? offer bespoke search, social media and Google Analytics audits to a range of clients. These audits vary immensely but usually have several common themes:
- How do our results compare to our competitors
- How do we ‘beat’ our competitors
- What should we do to improve in the short, medium and long term
- Are we spending our budget wisely?
- What are our suppliers doing?
How independent are your audits?
All the auditing activities we complete are delivered purely for the purposes of an audit. Our goal is not to use this as a mechanism to charge you for criticism of your current agency. We will tell you if we think they are doing a great job and likewise if they are not. Yes, we may offer these services ourselves. We have completed a vast number of audits and have never worked with these clients. In fact we recommend your agency gets involved.
Typical Audit Examples
Example SEO Audit
Review of SEO activities from an external perspective to identify strengths and weakness of our activities. Report of all aspects of technical and content optimisation. Review our link building strategy and identify links identified. How could be utilising Social SEO more effectively?
Example PPC Audit
Review our PPC accounts against industry best practice to identify strengths and weaknesses of our current activities. Provide a series of recommendations for implementation and improvement.
Example Social Media Audit
We have a twitter and facebook account we tweet, post and blog every day. Can you audit our activities and provide a series of recommendations for improvement. How do we stand up against the competition? How can we improve our engagement.
Example Google Analytics Audit
Review our Google Analytics implementation to determine if we are tracking and reporting data accurately. Also how could we be using Google Analytics to deliver more value. Provide a series of actionable recommendations.
Want to find out more? Then contact us today on 0845 652 0356