‘The New Rules of Marketing & PR’ By David Meerman Scott John Wiley & Sons (28 Jan 2010) David Meerman Scott is an award-winning marketing strategist speaker and seminar leader. He is also the author of the ‘New Rules’ series consisting of the “New Rules ofd Social Media” and the two additions of the “New [...]
When Google announced their social network, Google+, on June 28th there was some initial hesitation, especially for those who are not too familiar with Google products. Why sign up to yet another social networking site? Considering that Google+ was born long after the likes of Facebook, LinkedIn and Twitter etc. Google has had the opportunity [...]
UK Social Media Users Are Wary of Big Brands Almost two-thirds of Britons do not want to be bothered by big-name brands on Facebook, Twitter and other social networks, according to a survey. The survey of more than 72,000 internet users proves that British web users are less susceptible to online marketing messages than in [...]
We have complied research of some of the top web-hosting companies in the UK, to see how they fair across social media networks and in comparison to their competitors – with some interesting results. Blacknight Solutions immediately stands out as having a successful social media strategy, namely by utilising Twitter to gain a staggering 6,834 followers, and an [...]
AOL Reports an Advertising Revenue Rise The internet company saw its ad revenue rise 8%, but still reported a 6% decline in total revenues. AOL has increased its global ad revenues by 8% consecutively for the past three years, while still reporting an overall loss for the period. The internet content company pulled in $317.7m [...]
