An Overview – Dr. Marten’s ‘First and Forever’ Campaign In August of this year, British footwear brand Dr Martens launched a new cross-platform campaign encouraging users to share their first experiences of the brand’s iconic boots. ‘First and Forever’ – is fronted by British model Agyness Deyn and draws upon the power of nostalgia [...]
Niche markets can benefit hugely from having a social media presence. Potential customers are much more likely to follow brands or businesses tailored to their specific needs or hobbies, rather than just mainstream companies. Generating a niche online community can be invaluable to businesses, and if content is interesting and engaging, people will soon be [...]
The Health and Beauty industry is one that can really benefit from the social sharing aspects of social media. Facebook, Youtube, Twitter and blogs are all great places to start talking about your brand, and if you say the right things, in the right context, to the right audience, you could find yourself with a [...]
Some Facts and Figures An info-graphic recently published by BuySellAds.com explores how users are following and interacting with brands across Facebook and Twitter, and which fairs the best. Initially one might think that Twitter is more successful as a tool for knowledge sharing and, what’s more, at high speed. But by monitoring people’s behaviour [...]
Zibaba Zibaba is a Tel Aviv- based social commerce company ; the only Facebook store-front solution with a group off feature and a social affiliate network. Joining Zibaba allows one to benefit from features such as Integrated Social Interactions, Social Affiliate Network and Facebook Targeted Advertising and Analytics. Zibaba has made ground breaking developments in [...]
