In four short years, Tumblr has gone from a blogging start-up to an international mircro-blogging network. Mashable reported last month that the platform has grown a staggering 900% in the past year and has been responsible for over 30,000,000 Tumblr blogs published across the world. But what are the features that make it so successful? [...]
When Google announced their social network, Google+, on June 28th there was some initial hesitation, especially for those who are not too familiar with Google products. Why sign up to yet another social networking site? Considering that Google+ was born long after the likes of Facebook, LinkedIn and Twitter etc. Google has had the opportunity [...]
UK Social Media Users Are Wary of Big Brands Almost two-thirds of Britons do not want to be bothered by big-name brands on Facebook, Twitter and other social networks, according to a survey. The survey of more than 72,000 internet users proves that British web users are less susceptible to online marketing messages than in [...]
AOL Reports an Advertising Revenue Rise The internet company saw its ad revenue rise 8%, but still reported a 6% decline in total revenues. AOL has increased its global ad revenues by 8% consecutively for the past three years, while still reporting an overall loss for the period. The internet content company pulled in $317.7m [...]
Email marketing is a valuable form of marketing that can be segmented, tailored and targeted to different audiences. This process of sending communications via email is one that is used by the majority of businesses. In fact, between 2004 and 2010, the value of email marketing increased by 300% from £120m to £336m. For those [...]
