An Overview – Dr. Marten’s ‘First and Forever’ Campaign In August of this year, British footwear brand Dr Martens launched a new cross-platform campaign encouraging users to share their first experiences of the brand’s iconic boots. ‘First and Forever’ – is fronted by British model Agyness Deyn and draws upon the power of nostalgia [...]
The Health and Beauty industry is one that can really benefit from the social sharing aspects of social media. Facebook, Youtube, Twitter and blogs are all great places to start talking about your brand, and if you say the right things, in the right context, to the right audience, you could find yourself with a [...]
Some Facts and Figures An info-graphic recently published by BuySellAds.com explores how users are following and interacting with brands across Facebook and Twitter, and which fairs the best. Initially one might think that Twitter is more successful as a tool for knowledge sharing and, what’s more, at high speed. But by monitoring people’s behaviour [...]
An Overview – Intels Visual Life Campaign Intel began rolling out their campaign in January of this year, with a video involving popular fashion blogger and photographer, Scott Schumann, discussing the technology he uses to live his “Visual Life” ( the term coined by Intel). The video was then embedded into his blog, which in [...]
It seems you can’t open a paper in the morning without reading another name and shame story regarding inappropriate usage of social media. More recently Tory Councillor Jodie Jones has been criticised for her Facebook profile, containing less than saintly photos – including one depicting Jones clutching numerous bottles of alcohol, decked out in rabbit [...]
