PPC is like the Duracell Bunny
The iconic Duracell bunny advertisements were originally launched in 1973, a long time before a rival bunny, by Energizer came on the scene. In the UK and Australia, nobody remembers the Energizer bunny now, but in the US it’s the other way around. When Duracell’s trademark ran out, Energizer jumped in and 115 advertisements later, [...]