Most marketers include social media as part of their overall strategy and a huge 97% agree that it provides benefits and value to their business. Figuring out what to share, where and when can be overwhelming, especially for small businesses that don’t have a big budget for a team to support their accounts or analytical tools to [...]
In many ways, social media has changed the face of business, and more importantly, how businesses connect with their customers. By entering its customers’ social circles, businesses can hope to become a trusted brand for goods and services, and thus harnessing the power of social selling. But it’s not as easy as it sounds, and [...]
Facebook Sponsored Stories Expected for 2012 As of January 2012, Facebook will be rolling out advertising to appear in a user’s timeline, called ‘sponsored stories’. These stories, no longer limited to the ticker bar or ad space, will appear in the form of updates, and will be related to your particular user information, such as [...]
‘The New Rules of Marketing & PR’ By David Meerman Scott John Wiley & Sons (28 Jan 2010) David Meerman Scott is an award-winning marketing strategist speaker and seminar leader. He is also the author of the ‘New Rules’ series consisting of the “New Rules ofd Social Media” and the two additions of the “New [...]
Facebook Confirms Sponsored Stories for Ticker On Tuesday this week, Facebook announced that plans were in place to allow businesses paid space on the ticker application, visible on the updated Facebook news feed. The ticker itself received a tepid reaction when launched – its purpose being to provide real-time updates that might not be significant [...]
