Facebook Sponsored Stories Expected for 2012 As of January 2012, Facebook will be rolling out advertising to appear in a user’s timeline, called ‘sponsored stories’. These stories, no longer limited to the ticker bar or ad space, will appear in the form of updates, and will be related to your particular user information, such as [...]
In four short years, Tumblr has gone from a blogging start-up to an international mircro-blogging network. Mashable reported last month that the platform has grown a staggering 900% in the past year and has been responsible for over 30,000,000 Tumblr blogs published across the world. But what are the features that make it so successful? [...]
‘The New Rules of Marketing & PR’ By David Meerman Scott John Wiley & Sons (28 Jan 2010) David Meerman Scott is an award-winning marketing strategist speaker and seminar leader. He is also the author of the ‘New Rules’ series consisting of the “New Rules ofd Social Media” and the two additions of the “New [...]
Tweetdeck A free tool that’s now owned by Twitter, which allows for a multi-function dashboard, to organise and schedule tweets from multiple accounts, perform searches for particular keywords on Twitter, keep track of trending topics, view messages and @ replies, schedule facebook updates and integrate facebook with Twitter. All information is displayed in easy to [...]
Niche markets can benefit hugely from having a social media presence. Potential customers are much more likely to follow brands or businesses tailored to their specific needs or hobbies, rather than just mainstream companies. Generating a niche online community can be invaluable to businesses, and if content is interesting and engaging, people will soon be [...]
