Most marketers include social media as part of their overall strategy and a huge 97% agree that it provides benefits and value to their business. Figuring out what to share, where and when can be overwhelming, especially for small businesses that don’t have a big budget for a team to support their accounts or analytical tools to [...]
In four short years, Tumblr has gone from a blogging start-up to an international mircro-blogging network. Mashable reported last month that the platform has grown a staggering 900% in the past year and has been responsible for over 30,000,000 Tumblr blogs published across the world. But what are the features that make it so successful? [...]
‘The New Rules of Marketing & PR’ By David Meerman Scott John Wiley & Sons (28 Jan 2010) David Meerman Scott is an award-winning marketing strategist speaker and seminar leader. He is also the author of the ‘New Rules’ series consisting of the “New Rules ofd Social Media” and the two additions of the “New [...]
Adding a customised and branded welcome tab to your Facebook fan page, can mean the difference between getting those all important likes…and not getting any at all. A strong, graphic image with a strong call to action ( eg. ” Click the like button to hear about the latest deals” ) will direct visitors where [...]
Facebook Confirms Sponsored Stories for Ticker On Tuesday this week, Facebook announced that plans were in place to allow businesses paid space on the ticker application, visible on the updated Facebook news feed. The ticker itself received a tepid reaction when launched – its purpose being to provide real-time updates that might not be significant [...]
