‘The New Rules of Marketing & PR’ By David Meerman Scott John Wiley & Sons (28 Jan 2010) David Meerman Scott is an award-winning marketing strategist speaker and seminar leader. He is also the author of the ‘New Rules’ series consisting of the “New Rules ofd Social Media” and the two additions of the “New [...]
With so many phrases and labels flying around, relating to many different areas of social media, and changing so very frequently, it can be hard to keep on track with what everything means. Here at WhyCommunicate? we have complied a list of the much commonly used terms, and an easy to remember definition. App: An [...]
AOL Reports an Advertising Revenue Rise The internet company saw its ad revenue rise 8%, but still reported a 6% decline in total revenues. AOL has increased its global ad revenues by 8% consecutively for the past three years, while still reporting an overall loss for the period. The internet content company pulled in $317.7m [...]
There’s no denying it, the Christmas retail push is starting and online sellers will be competing harder than ever for their slice of a reduced festive cake. For etailers looking for a keyword advantage, Google have come up with an early Christmas present, still in beta, called Google Insights for Search (GIFS). Essentially it allows [...]
