With so many phrases and labels flying around, relating to many different areas of social media, and changing so very frequently, it can be hard to keep on track with what everything means. Here at WhyCommunicate? we have complied a list of the much commonly used terms, and an easy to remember definition. App: An [...]
An Overview – Dr. Marten’s ‘First and Forever’ Campaign In August of this year, British footwear brand Dr Martens launched a new cross-platform campaign encouraging users to share their first experiences of the brand’s iconic boots. ‘First and Forever’ – is fronted by British model Agyness Deyn and draws upon the power of nostalgia [...]
Niche markets can benefit hugely from having a social media presence. Potential customers are much more likely to follow brands or businesses tailored to their specific needs or hobbies, rather than just mainstream companies. Generating a niche online community can be invaluable to businesses, and if content is interesting and engaging, people will soon be [...]
The Health and Beauty industry is one that can really benefit from the social sharing aspects of social media. Facebook, Youtube, Twitter and blogs are all great places to start talking about your brand, and if you say the right things, in the right context, to the right audience, you could find yourself with a [...]
’301 Ways To Use Social Media To Boost Your Marketing’ By Catherine Parker McGraw-Hill Publishing (2011) ‘301 Ways To Use Social Media’ has the look and feel of a text book, and from the outset is a fairly substantial read. The book is structured into seven categories: Blogging, Micro-blogging, Social Networking, Social Bookmarking, Multimedia, [...]
