Social media marketing research using Twitter The Twitter search tool is relatively basic when you compare it to the likes of Google. However, with the use of a few useful search operators it can be used to support your social media marketing research and management activities for free! The following are a series of useful [...]
UK Social Media Users Are Wary of Big Brands Almost two-thirds of Britons do not want to be bothered by big-name brands on Facebook, Twitter and other social networks, according to a survey. The survey of more than 72,000 internet users proves that British web users are less susceptible to online marketing messages than in [...]
Tweetdeck A free tool that’s now owned by Twitter, which allows for a multi-function dashboard, to organise and schedule tweets from multiple accounts, perform searches for particular keywords on Twitter, keep track of trending topics, view messages and @ replies, schedule facebook updates and integrate facebook with Twitter. All information is displayed in easy to [...]
Microsoft Meets Estimates, But Stock Falls Last week Microsoft reported fiscal first-quarter revenues of $17.37 billion, a 7% jump over the year-ago period and a figure that met analysts’ forecasts. However, Microsoft’s stock fell slightly in after-hours trading, indicating that analysts may have been expecting more.Among the results was a 2% increase in revenues for [...]
An Overview – Dr. Marten’s ‘First and Forever’ Campaign In August of this year, British footwear brand Dr Martens launched a new cross-platform campaign encouraging users to share their first experiences of the brand’s iconic boots. ‘First and Forever’ – is fronted by British model Agyness Deyn and draws upon the power of nostalgia [...]
