An often neglected aspect of the blogging process is planning. With any business or company blog it is worth having a back-log of content and articles so you can consistently update your platform, but it’s also important to have a very clear plan of what sort of blog you want to create and maintain. With [...]
‘The New Rules of Marketing & PR’ By David Meerman Scott John Wiley & Sons (28 Jan 2010) David Meerman Scott is an award-winning marketing strategist speaker and seminar leader. He is also the author of the ‘New Rules’ series consisting of the “New Rules ofd Social Media” and the two additions of the “New [...]
Social media marketing research using Twitter The Twitter search tool is relatively basic when you compare it to the likes of Google. However, with the use of a few useful search operators it can be used to support your social media marketing research and management activities for free! The following are a series of useful [...]
The launch of Google+ business pages has stepped the search engine’s social network up a gear, with the opportunity for businesses to create public profiles and connect with potential customers. In many ways similar to Facebook Pages, Google+ business pages can be created from within a personal account, from which you can post to different [...]
UK Social Media Users Are Wary of Big Brands Almost two-thirds of Britons do not want to be bothered by big-name brands on Facebook, Twitter and other social networks, according to a survey. The survey of more than 72,000 internet users proves that British web users are less susceptible to online marketing messages than in [...]
