LinkedIn is primarily a website for professional networking and business representation, and so it’s of the utmost importance to appear professional and well informed. This is an essential glossary of terms to help get you started and also to understand the practice of using LinkedIn correctly. Connection: LinkedIn members who have accepted an invation to [...]
Microsoft Meets Estimates, But Stock Falls Last week Microsoft reported fiscal first-quarter revenues of $17.37 billion, a 7% jump over the year-ago period and a figure that met analysts’ forecasts. However, Microsoft’s stock fell slightly in after-hours trading, indicating that analysts may have been expecting more.Among the results was a 2% increase in revenues for [...]
An Overview – Dr. Marten’s ‘First and Forever’ Campaign In August of this year, British footwear brand Dr Martens launched a new cross-platform campaign encouraging users to share their first experiences of the brand’s iconic boots. ‘First and Forever’ – is fronted by British model Agyness Deyn and draws upon the power of nostalgia [...]
Niche markets can benefit hugely from having a social media presence. Potential customers are much more likely to follow brands or businesses tailored to their specific needs or hobbies, rather than just mainstream companies. Generating a niche online community can be invaluable to businesses, and if content is interesting and engaging, people will soon be [...]
The Health and Beauty industry is one that can really benefit from the social sharing aspects of social media. Facebook, Youtube, Twitter and blogs are all great places to start talking about your brand, and if you say the right things, in the right context, to the right audience, you could find yourself with a [...]
