Increasing Engagement on Facebook Pages | Social Media Marketing

Most marketers include social media as part of their overall strategy and a huge 97% agree  that it provides benefits and value to their business. Figuring out what to share, where and when can be overwhelming, especially for small businesses that don’t have a big budget for a team to support their accounts or analytical tools to [...]

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Search and Social Media News Round Up 17th February 2012

Facebook Launches Twelve New Media Apps for Timeline Today Facebook launched 12 new apps for the Timeline, following the launch of 60 social apps focusing on lifestyle: cooking, eating, travel, exercise, music and films. Its estimated there are around 80+ social apps for the social networking site and Facebook appears to hope that it’s users [...]

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Search and Social Media News Round Up 10th February 2012

Pinterest Money Making Tactics Revealed A report by social media blog LLSocial brought attention to the fact that Pinterest is using a service called Skimlinks  to add affiliate links to products, by adjusting and tracking the links attached to user-generated pins. The site allows users to collect and share things they like on the Internet [...]

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Social Selling: The Do’s and Don’t’s | Social Media Strategy

In many ways, social media has changed the face of business, and more importantly, how businesses connect with their customers. By entering its customers’ social circles, businesses can hope to become a trusted brand for goods and services, and thus harnessing the power of social selling. But it’s not as easy as it sounds, and [...]

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Search & Social Media News Round Up 20th January 2012

Wikipedia and Reddit Went ‘Dark’ in Protest of SOPA and PIPA On Wednesday of this week, the English Wikipedia was blacked out in protest at proposed US legislation that could limit access to information on the web. Both the Stop Online Piracy Act, referred to as SOPA, as well as the Protect IP Act, or [...]

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