‘The New Rules of Marketing & PR’ By David Meerman Scott John Wiley & Sons (28 Jan 2010) David Meerman Scott is an award-winning marketing strategist speaker and seminar leader. He is also the author of the ‘New Rules’ series consisting of the “New Rules ofd Social Media” and the two additions of the “New [...]
AOL Reports an Advertising Revenue Rise The internet company saw its ad revenue rise 8%, but still reported a 6% decline in total revenues. AOL has increased its global ad revenues by 8% consecutively for the past three years, while still reporting an overall loss for the period. The internet content company pulled in $317.7m [...]
Some Facts and Figures An info-graphic recently published by BuySellAds.com explores how users are following and interacting with brands across Facebook and Twitter, and which fairs the best. Initially one might think that Twitter is more successful as a tool for knowledge sharing and, what’s more, at high speed. But by monitoring people’s behaviour [...]
So, your social media strategy is running smoothly and you’re feeing pretty happy? Your Facebook fans are interacting on your page, you’re getting a few re-tweets every day and even your B2B networking on LinkedIn is going with a swing? Well, if all of this is taking place on each social network’s main interface, then [...]
The Weeks Search Marketing and Social Media News Its been a busy week for all in search and social media with the major news being to roll out of Panda (the latest Google algorithm change) to the UK. The basic premise behind the Panda algorithm change is to increase the overall quality of the search [...]
