Brand Pages with a Landing Tab Convert More Users into Fans on Facebook According to Socialbakers analytics, a customised Landing Tab converts more Facebook users into Fans. The site suggests welcoming visitors with a customised Landing Tab including an incentive to ‘Like’ you. The incentive could either be a discount, access to a catalogue, professional [...]
Google Blogger to Follow Twitter in Censorship Changes Following the extensive coverage of Twitter’s announcement to introduce censorships in certain countries, it now seems Google’s blogging platform Blogger will be following suite. On Google’s support page for the Blogger platform, a category entitled “Why does my blog redirect to a country-specific URL?”, updated on January [...]
Facebook Sponsored Stories Expected for 2012 As of January 2012, Facebook will be rolling out advertising to appear in a user’s timeline, called ‘sponsored stories’. These stories, no longer limited to the ticker bar or ad space, will appear in the form of updates, and will be related to your particular user information, such as [...]
‘The New Rules of Marketing & PR’ By David Meerman Scott John Wiley & Sons (28 Jan 2010) David Meerman Scott is an award-winning marketing strategist speaker and seminar leader. He is also the author of the ‘New Rules’ series consisting of the “New Rules ofd Social Media” and the two additions of the “New [...]
Spotify Launches Apps Platform The announcement was made earlier this week that Spotify is to launch it’s own set of apps, set to kill all competition and maximise use across the web. It’s an interesting move from Spotify, technically an app itself, to partner with the likes of Rolling Stone, Pitchfork, Billboard, Last.fm and The [...]
